• Our pan-European footprint
• Our role in AI and high-density computing
• Our maturity as a business

The refreshed brand supports long-term growth, strengthens credibility with customers, partners, and analysts, and creates a clearer platform for the next phase of Verne’s journey

•  A simpler, more modern digital home 
•  Clearer positioning alongside modern infrastructure and technology brands
•  Less confusion for customers, analysts, and partners 
•  A better foundation for future growth

All existing pages on verneglobal.com will automatically redirect to the new site, so nothing is lost 

• firstname.lastname@verne.co

• Your existing @verneglobal.com address will remain as an alias
• You will continue to receive all emails sent to your old address 
• No emails will be lost

From an employee perspective, email will continue to work exactly as expected 

• Emails sent to @verneglobal.com will still reach you
• External contacts won’t suddenly “lose” you
• You can transition naturally by replying from your new @verne.co address 

Think of it as a gradual shift, not a hard cut-over 

• Our culture and values
• Our focus on engineering excellence and sustainability
• The people and teams you work with every day
• How we operate internally

This is about how we present ourselves, not about changing who we are 

• The new website
• Presentations and templates
• External communications
• Marketing and recruitment materials 

The transition is intentional and phased — you don’t need to update everything overnight 

• The scale we’re now operating at 
• The markets we’re competing in
• The confidence we have in the business and its future

For most employees, the change will feel logical, calm, and low-friction — exactly as it’s intended to. 

• The new Verne brand
• The @verne.co domain 

•  Refer to us as Verne going forward
•  Use the new website or email domain naturally in replies

There’s no need to “correct” people formally — the brand shift will settle over time as the new name and domain become the norm. 

•  Please switch to new branded templates once they’re available
• This helps avoid confusion and ensures we present a consistent, modern image

You’ll notice:

• A calmer, more confident visual identity 

• Fewer bright or hype-led elements 
• More focus on people, engineering excellence, sustainability, and intelligence 

The tone is intended to feel: 

• Human
• Assured
• Grown-up
  rather than loud or sales-driven. 

Over time, we encourage everyone to: 

• Use Verne rather than Verne Global 

• Reference verne.co rather than verneglobal.com 

There’s no requirement to update everything immediately — this is a gradual shift, not a policing exercise. 

Yes. 
The refreshed brand will be rolled out across:

• Presentation templates
• Sales and marketing materials
• Event assets
• Merchandise 

As always, the focus is on quality, longevity, and usefulness, rather than disposable or short-term items. 

• Who we are
• What we’re good at
• Where Verne is heading 

Our strategy, values, and operational focus remain the same. 

If you’re ever unsure:

• Which logo to use

• Which logo to use
• Whether something needs updating
• How to apply the new look or tone 

There will be clear guidance and a central place to access assets and support, so you don’t have to guess.

Three simple things make the biggest difference:

1.  Use Verne consistently 
2.  Transition to verne.co naturally in communications
3. Adopt new templates and assets once shared

That’s it — no big gestures required. 

• Make things easier, not harder
• Ensure consistency across teams and regions
• Help Verne look calm, confident, and credible wherever we show up 

• Confident, calm, and intelligent
• Human and considered
• Grounded in engineering excellence and sustainability 

• Overly hype-led language
• Heavy use of adjectives
• “Shouty” or sales-first messaging 

If in doubt: clear, simple, and assured is always the right direction

• More measured and grown-up
• Less promotional, more factual
• Confident without being arrogant

We want Verne to sound like experts who don’t need to over-explain or oversell, whether we’re talking to customers, analysts, partners, or candidates

• Avoid extremes (too hype-led or too technical)
• Sound like one company, not many 

Do:

• Use the approved logos, colours, and templates 
• Keep language simple, clear, and direct
• Let facts, capability, and outcomes do the talking

Avoid:

• Old Verne Global logos or visual assets
• Over-describing or over-selling
• Creating one-off designs that don’t align with the core system

Consistency is far more important than creativity for creativity’s sake 

For presentations:

• Please use the new Verne templates once available
• Keep slides clean, focused, and uncluttered
• Favour strong structure over dense content

The new visual system is intentionally calmer — whitespace, hierarchy, and restraint are features, not bugs 

• Natural materials and environments
• People, engineering, and real infrastructure
• A Nordic aesthetic that feels modern and elemental

 Avoid:

• Overly abstract or decorative visuals 
• Bright neon gradients from the old brand
• Stock imagery that feels generic or exaggerated 

• Flexible across markets 
• Consistent at a global level

Local nuance is encouraged, but the core identity, tone, and visual foundations should remain the same so Verne feels like one company wherever it operates

• Layout
• Colour usage
• Tone of voice
• Whether something “feels right” 

• It will evolve as Verne grows
• It’s designed to scale across markets and capabilities
• Feedback and learning are part of the process 

• Trust it
• Keep things simple
• Let the substance of what we do speak for itself

Calm confidence beats volume — every time.